SCOLARI WANTS TO MAKE CHELSEA 'LOVED'

Luiz Felipe Scolari claims he has no idea why nobody likes Chelsea, and his ambition is to make his new club 'loved'.

After aiming a sly comment at Jose Mourinho - claiming he is more modest than his predecessor - the Brazilian told of how he wants to improve the image of his club across the globe.

Scolari said: "I want to make Chelsea loved around the world, like Barcelona and Manchester United.

"It's a surprise when people say Chelsea are unpopular because, when we went to China, they cried for Chelsea. They loved Chelsea.

"It's a big surprise people don't like us in England. But Chelsea is a club that is a growing name. Before it was Real Madrid, Barcelona, Manchester United, Milan.

"Our history is not the same and you can't make history in two, three or even 10 years, but maybe in 20 or 50 years Chelsea will be on that level."

Those words will no doubt delight Roman Abramovich and Peter Kenyon, who respectively want an attractive, free-flowing and attacking Chelsea side, and wish to grow the club's 'brand' across the world to rival the likes of United and Real.